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When business stakeholders ask data experts seemingly simple questions, they often expect a quick and straightforward answer. On the surface, it seems like a piece of cake. But in the messy reality of data, what appears to be a simple question can quickly turn into a multi-layered onion of a problem - each layer revealing increasing complexity and ambiguity. Let’s take a practical example from the insurance industry. A sales executive asks:

In recent years, in light of the growing attention given to climate change and environmental concerns, insurance companies worldwide have been increasingly focused on ESG (Environmental, Social, and Governance) objectives. Indeed, according to a survey conducted by PricewaterhouseCoopers in 2022, 85% of global insurers believe that ESG will impact all functions of their business in the years to come. Bitcoin on the other hand, is often denounced to be “terrible for the environment” and a “contributor to climate degradation”. Media outlets oftentimes quote statistics such as:

Insurance is a market-based risk management tool, which is fundamentally based on sharing and diversifying risks among a community of policyholders. It creates a safety net against unpredictable events, protecting individuals and societies from potentially hazardous financial losses. This invaluable system not only provides a sense of security to its members but also fosters innovation and exploration, encouraging humans to embrace calculated risks. Thus, insurance makes our world more resilient, fostering innovation and stability.

The first Bitcoin was mined in 2009 - only 14 years ago. In these 14 years, Bitcoin has developed from a curious experiment ran by a small group of cypherpunks into a global phenomenon. Its journey from obscurity to mainstream recognition has been nothing short of remarkable, as has been reflected not only by its price, but by the growing computing power securing this global network. Bitcoin is on its way to disrupt traditional financial systems, challenging the centralized control of money and empowering individuals with financial sovereignty.